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SMB Digital Marketing 2012: ‘58% of Small Businesses are Still Struggling...
A session entitled ‘Social Media: Focus on Business Models’ was hosted by Jed Williams, who kicked off the session by revisiting LCM 16 and reiterating that SMBs number one objective for Facebook is...
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WSJ Survey: Small Business Owners See Pros of Social Media for Growth
A recent survey from the Wall Street Journal and Vistage International shows that small businesses find value in social media, but are digging in to see which channels are worth the most investment....
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Hyperlocal Startup Nextdoor Raises $21.6M from Key Digital Investors
Some major investors behind successful tech giants like Amazon, LinkedIn, Google, and Facebook are making big bets on an up-and-coming local niche social network called Nextdoor. The site, founded in...
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UPDATED: Monetizing Social – How One Twitter Keywords Campaign Resulted in...
Shannon Kinney, founder and client success officer of Dream Local Digital. (Photo By: Amy Wilton) During her session at the upcoming Social + Mobile: Show Me the Money! conference, Shannon Kinney,...
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SoMoConf: LinkedIn is Great Place to Buy Ads
Dennis Yu of BlitzMetrics gave some insight into the value in paying for advertising on LinkedIn. According to Dennis, the click thru rate is about 3-5% and the cost per click is about $5-7 for ads...
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BIA/Kelsey Leading in Local: Utilizing LinkedIn to Sell
Koka Sexton, senior social marketing manager at LinkedIn share some interesting numbers and data: 75% B2B purchases are influenced by social 57% of buying decisions are made before sales rep...
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LinkedIn Survey: 94% of SMBs Use Social Media for Marketing [Infographic]
LinkedIn recently shared an infographic entitled, “The Year of the Social Small Business,” which highlights results from an SMB survey on the ways businesses are using social media in their marketing...
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Top 5 Local Ad Stats of the Week: Social Media
Given the limited advertising budgets of SMBs, the reason more and more of them are starting to use social media as a marketing tool is the potential reach these platforms allow without the need to...
View ArticleTop 5 Local Ad Stats of the Week: SoMoConf Takeaways
As many of you know, we hosted the Social + Mobile: Show Me the Money! Conference alongside the Local Media Association and Borrell Associates this week. With an agenda featuring social and mobile...
View ArticleTop 5 Local Ad Stats of the Week: ROI
While having a clearly defined and accurate return on investment (ROI) is extremely important to marketers, one study shows that 3 in 4 marketers around the world report problems or challenges when...
View ArticleInside LinkedIn’s ‘Open for Business’ Listening Session
Last week I visited LinkedIn‘s Silicon Valley headquarters to attend a launch session for a new product the B2B social network hopes will drive more value for SMBs on its platform. It’s unclear how my...
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